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Listen, Think, Feel

DESIGN

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Skill Set / Tools I Use

01.

Human-AI Interaction Design

02.

Conversation UX/AI Design

Natural Language Flows

03.

Empathetic

Design Thinking

04.

Accessibility  

User-Centric Mindset

05.

Continuous Learning and Adaptability

FEATURED WORK

I design systems that make complex decisions feel simple

Reduce cognitive load, not just add features

Use AI to clarify, not overwhelm

Design for emotional as well as functional needs

Guide users through decisions, not interfaces

AI-Driven Productivity Companion

UX/UI + mobile app design (iOS, Android) + website design

An AI-powered productivity system that helps professionals capture tasks, stay organized, and reduce daily mental load.

Built around conversational AI, real-time/personalized prioritization logic, and automated task surfacing.

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AHADI
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AHADI

UX/UI + mobile app design (Android)

Ahadi is a mental health support experience designed to help users better understand and navigate their emotional state.

By combining guided reflection, structured interactions, and supportive design patterns, the platform creates a space for clarity, self-awareness, and small, consistent progress.

TAHMEF (web)

TAHMEF

UX/UI + web design

TAHMEF is a non-profit organization focused on improving access to healthcare in Tanzania through digital solutions.

I led the redesign and rebranding of the TAHMEF website, focusing on improving usability, accessibility, and overall user experience. This project explores how thoughtful design can support underserved communities by making health information and services more accessible, clear, and user-friendly.
 

🌐 Website: 

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EXPERIMENTS AND EXPLORATIONS

I explore how design can simplify complexity and improve everyday digital experiences
 

Testing ideas beyond structured product work 

Exploring new interaction patterns

Designing lightweight solutions to reduce friction

Continuously experimenting with new tools and approaches

Desk Wellness Pack

Chrome Extension (Manifest V3) with two independent modules in the background: Smart Stretch, which guides you through regular stretch breaks, and Water Reminder, which keeps your hydration on track throughout the day. 

Built for people who want to work more sustainably, without a tool that demands more attention than necessary.

 

product + design + engineering

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DWP
Frostly
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Frostly 

product + design + engineering

A Progressive Web App (PWA) that remembers what's in your freezer, tracks expiry using USDA science, and suggests meals from what expires soonest, no server, no account, no internet required.

 

Live page: frostlyme.vercel.app

Services

End-to-end design and growth support to help you build, launch, and scale.

UX/UI design

Designing clear, user-centered digital products from concept to functional prototype.

MVP product design

Mobile & web interfaces

UX/AI conversational flows

Design systems

Social Media Strategy & Ads

Creating and managing data-driven social media campaigns that grow visibility and conversions.

Meta Ads (Facebook & Instagram)

LinkedIn content & growth

Campaign strategy & optimization

Audience targeting with Meta Pixel

Visual And Brand Design

Creating strong visual identities that shape perception across digital platforms.

Visual identity systems

Social media creatives

Brand direction

Marketing visuals

Workshop Facilitation
And UX Education

Helping young professionals understand UX through hands-on workshops and live sessions.

Live Figma workshops

UX/UI training sessions

Educational content creation

Design audit

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 I had the pleasure of working with Jo on an advanced agentic chat app where she led the development of a custom design system. [...]

Jo showed particular skill in translating complex AI interactions into intuitive user interface while maintaining consistency across our design system.

It was great to work with someone who always tried to understand the problem and was always aware that we're working on our shared goal of delivering a successful project. 

Jakub, Reactive Native Developer

Visual Design

Working with Jo has been an exceptional experience characterized by an outstanding work ethic, clear communication, and remarkable design skills.

Jo consistently delivered top-quality work, going the extra mile to ensure our project's success. [...]

Juliana, Founder and Executive Director

Testimonials

What my clients and collaborators are saying?

Liquid Bubbles

Juliana Busasi

Founder and Executive Director

Tanzania Health and Medical
Education Foundation

Working with Jo has been an exceptional experience characterized

by an outstanding work ethic, clear communication, and remarkable design skills.

Jo consistently delivered top-quality work, going the extra mile to ensure our project's success. Jo's proactive approach, coupled with the ability to connect us with other talented consultants for logo design, resulted in a comprehensive brand revamp that exceeded our expectations. Even after project completion, Jo has maintained communication,

demonstrating a commitment to our organization's success.

I highly recommend Jo for her high professionalism, dedication,

and remarkable design expertise.

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Let's Design Success Together!
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©2026 by Jo Ionescu. All rights reserved.

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