"I had the pleasure of working with Jo on an advanced agentic chat app where she led the development of a custom design system. Though primarily an Experience Designer, Jo naturally took on coordination responsibilities and helped guide the team's work effectively. Her clear communication and ability to translate complex AI interactions into intuitive interfaces kept everything moving smoothly. A real team player!” – Jakub
 

I’m a Senior Experience Designer at ZIEL.swiss and a Conversation AI Designer curious about understanding how humans and machines communicate and designing experiences that feel natural, empathetic, and purposeful.

My work is mixing human-centered design, AI conversation design, and strategic experience thinking to create digital products that don’t just function, but how they connect.
 

 

Senior Experience Designer at ZIEL.swiss

At ZIEL.swiss, I design and refine AI-powered conversational flows for chat applications, guiding the team through design sprints and user co-creation sessions. My focus: ensuring every dialogue, response, and interaction between user and AI is clear, emotionally intelligent, and trustworthy.

 

I specialize in:

🔹 Design and prototype AI-powered conversational flows for chat-based and voice-assisted products
🔹 Define AI behaviors, tone, and response phrasing, balancing clarity, empathy, and transparency.
🔹 Facilitate design sprints and co-creation sessions to align product, technical, and user perspectives.
🔹 Build feedback loops that help users understand what AI can do, and why it responds the way it does
🔹 Engage customers actively to ensure their input shapes the outcome
🔹 Understand customer needs to deliver practical solutions
🔹 Design clear and effective customer experiences that drive results
🔹 Create simple visuals to communicate solutions clearly and support decision-making

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UX/UI Website Designer Auditor 

Basic website analysis that addresses:

🔹 User flow (content mapping)
🔹 User interface (color and typography)
🔹 User experience overall
🔹 Website blueprint
🔹 Content SEO optimization
🔹 Brand value proposition
 

 

UX/UI Designer 

I helped Tanzania Health and Medical Education Foundation save more than $18,000, to allocate these funds towards expanding their outreach initiatives, providing additional healthcare services to underserved communities, and investing in developing digital health products.

🔹 AHADI mental health mobile app visual and functional redesign
🔹 UX/UI optimization
Implement a comprehensive overhaul of the foundation's website interface, incorporating design elements to enhance user engagement and aesthetics.
🔹 strategic alignment of design direction with the foundation's overarching branding strategy, ensuring seamless integration of visual elements to reinforce brand identity.
🔹 development of mock-ups showcasing key pages of the website
🔹 communication with the developer and handing off the project for implementation

 

UX/UI Designer content creator, and collaborator @graphicalabs_team
🔹 curating aesthetic visuals
🔹 bringing zero-cost-to-consumer information about design and design tools to the general public
🔹 sharing design insights
🔹 promoting learning and growth

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UX/UI Designer Specialist/Workshop Facilitator

🔹 creator and speaker for live UX/UI & Figma webinars, training students on how to use Figma as a design tool.

🔹 Review, evaluate, and provide clear and actionable feedback on assignments to ensure that they meet the course requirements and standards

 

Graphic/UX/UI Designer - Intern 

🔹 Drive user flow optimization initiatives to enhance user experience and maximize conversion rates, ensuring that the user flows align with the overall goals and objectives of the app.
🔹 Translate user stories into clear and actionable user flows.

UX Designer - Volunteer
I helped the California Elder Justice Coalition save $4,212, enabling them to provide more benefits to their members.
🔹 create a redesign project: establish what the problem was, what needed to be done, who the user groups were, and whether existing materials and designs
🔹 update the blueprint of the site - restructured content, refreshed imagery
🔹 design with accessibility in mind: the size of the font, contrast, clarity in content, creating a strong visual hierarchy
🔹 refreshed the color palette, according to the brand book.

Teaching Assistant
In addition to my UX/UI expertise, I bring a strong foundation in user research, usability testing, and making data-driven decisions.
The ability to define project goals, measure success, and continuously incorporate feedback has been showcased through my work, both in my designs and educational settings.

Sales Coordinator
🔹 applying marketing strategies and principles for accurate research of potential clients and their needs
🔹 managing and coordinating a growing team of 23 sales representatives, setting goals for the team, and overseeing their performance and efficiency levels
🔹 recruiting and training new sales representatives
🔹 monitoring the sales team's progress and conducting periodic appraisals
🔹 participated in marketing professional development seminars

Accountant
🔹 understanding the accounting principles and the business models, working towards reconciling customer accounts, and managing quantitative financial information used in making business decisions
🔹 maintained a systematic and detailed record of the business's financial transactions.